If you purchased JUUL pods, not devices or JUUL pods sold in JUUL kits containing devices, from a brick-and-mortar retail store, such as a convenience store, gas station, or vape shop, for personal use and not resale, from October 25, 2018, through March 29, 2024, a class action complaint may affect your rights.
The Court has not decided who is right or wrong. The Plaintiffs must prove their claims against the Defendants at trial. No money or other relief is available at this time, and there is no guarantee there will be in the future. If you do not ask to be excluded from the Consumer Classes and money or benefits are later obtained from Defendants, you will be notified about how to receive your benefits. However, if you are a member of any of the Consumer Classes described below, your legal rights may be affected.
Welcome to the Juul Labs, Inc. Antitrust Litigation Website.
- On February 5, 2026, the Hon. William H. Orrick of the United States District Court for the Northern District of California entered an order in an antitrust class action against Juul Labs, Inc. (“JLI”) and Altria, Inc. (“Altria”) (collectively “Defendants”) certifying classes of consumers (the “Consumer Classes”) of pre-filled, non-reusable e-liquid cartridges used in nicotine e-vapor products and devices manufactured by JUUL (“JUUL pods”).
- The Court has certified a multistate Cartwright Act Class consisting of all persons and entities in the states of Arizona, California, the District of Columbia, Florida, Hawaii, Iowa, Kansas, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Oregon, Rhode Island, South Dakota, Utah, Vermont, West Virginia, and Wisconsin who indirectly purchased JUUL pods (excluding devices or JUUL kits containing devices), between October 25, 2018, and March 29, 2024 (the “Class Period”).
- “Indirectly purchased” means you did not buy JUUL pods from JLI’s website. Instead, you bought them from brick-and-mortar retailers, such as grocery stores, supermarkets, liquor stores, or gas stations, for your personal use and not for resale.
- The Court also certified separate state classes of consumers in California, Florida, Hawaii, Massachusetts, New York, and Rhode Island who purchased JUUL pods indirectly during the Class Period. The state-specific classes are the following:
- California Class: All persons or entities in California who indirectly purchased JUUL pods during the Class Period for personal use and not resale.
- Florida Class: All persons or entities in Florida who indirectly purchased JUUL pods during the Class Period for personal use and not resale.
- Hawaii Class: All persons or entities in Hawaii who indirectly purchased JUUL pods during the Class Period for personal use and not resale.
- Massachusetts Class: All persons or entities in Massachusetts who indirectly purchased JUUL pods during the Class Period for personal use and not resale.
- New York Class: All persons or entities in New York who indirectly purchased JUUL pods during the Class Period for personal use and not resale.
- Rhode Island Class: All persons or entities in Rhode Island who indirectly purchased JUUL pods during the Class Period for personal use and not resale.
You may be included in the multistate Cartwright Act Class as well as in a state class. However, if the Plaintiffs are successful, each class member is only entitled to recover once for his, her, or its damages.
Defendants have filed a petition with the United States Court of Appeals for the Ninth Circuit for appellate review of the Court’s order certifying the Consumer Classes.
If you purchased JUUL pods directly from JLI through JLI’s website, you may also be a member of a separate class action on behalf of direct purchasers that is proceeding in the same lawsuit. If you choose to opt out of this class action, you will still be included in the direct purchaser class action unless you separately opt out of that class as well. Conversely, if you choose to opt out of the direct purchaser class action, you will still be included in the Consumer Classes unless you separately choose to opt out. Information about the direct purchaser class can be found here.
